March 27, 2008 - Hip Hop Artist D’Cyple Explodes on the Scene with New CD at Sunset Urban!

March 21, 2008 - Sunset Records presents Sunset Urban Showcase World Premiere Concert Party at legendary spot, The White Gate in Brooklyn on Sunday, April 6, 2008.

FEBRUARY 2008

February 18, 2008 - Sunset Home Visual Entertainment and Sunset Urban receive award for DVD Collection Set.

JANUARY 2008

January  31, 2008 - Sunset Urban Record Label Announces New Releases for 2008.

January 16, 2008 - Sunset begins adding staff people to Sunset Urban and in the Sunset Holding Corporate Division this month.

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“I am now looking to do more of these key signings at all of the other Sunset labels,” says the head of Sunset, Don Lichterman.

Sunset RecordINGS has signed an exclusive distribution agreement with Nashville-based CBuJ Entertainment Distribution Company.

Sunset Records has signed an exclusive distribution agreement with Nashville-based CBuJ Entertainment Distribution Company.

Independent record label Sunset and renowned Nashville based CBuJ Entertainment have signed an exclusive distribution deal for video and audio recordings from the Sunset Records Label Group catalog.

Based in Nashville, CBuJ is known for distributing hit music all over the world with top recording artists as the Kentucky Headhunters, Joe Ely, Marc Chestnut, the Jazz Crusaders, Patsy Cline, It’s A Beautiful Day, Buckethead and more (www.CBuJ.com). Sunset’s catalog will add its great mix of new recordings along with its special markets titles realized by the label over the last three years.

Sunset has been expanding its distribution all year. "I was closing our manufacturing deal with Morris Beegle (P&D/Hapi-Skratch) and he mentioned that he worked with John Burns (President of CBuJ). I agreed to terms that day,” says Don Lichterman, the head of Sunset. "You cannot find better sales people in our industry," Lichterman says about CBuJ’s staff. CBuJ accounts for the orders and sales of hundreds of millions of records with 125 years of combined major-record label and worldwide music distribution experience to offer Sunset.

CBuJ was originally started to provide distribution to independent labels representing various music genres. Sunset Records is expected to release new projects every month over the next year that include RichTaste, Kapital A in the 4th quarter, and Lichterman also says to expect more “special markets, licensed material, Home Videos titles and even some new artists to be released in the last quarter this year.” Sunset’s expansion this year includes all of the Sunset’s manufacturing and distribution.

Sunset’s upcoming releases by Kapital A and Richtaste already have initial orders at retail, and Kapital A created the Theme Song for the American Indoor Football Association (AIFA). Richtaste will officially release their first single, "Good Days Are Gone," to radio this week. The album is scheduled for release on September 23. Kapital A is a releasing Why Not on November 4th with the AIFA Theme Song used as a promotion with the new CD. And, currently, The New Surreal’s “We Got Time” is all over Hot AC Radio and the song is featured on CMJ’s web site this month. The entire Sunset records label group is named sixty-eight (68) times on the initial 51st Grammy Nominations Ballot. The label now boasts to having sixty two (62) titles in stores all over the world.

AUGUST 2008

State Of The Art TV One On One Exclusive Live Blackwell Interview on August 27!

Blackwell Live Interview on State Of The Art on TV Channel 11

It’s only appropriate to hear something right from the new from hip-hop chart climber Blackwell, and this month the State Of The Art television show’s got him - in an exclusive interview with Channel 11 State Of The Art TV host Lois Digiacomo that premieres Wednesday, August 11 that airs at 7:30 PM (ET). State of the Art is on Channel 11 in Canton, Ohio.

This free formed live interview with one of the top Indy hip-hop stars will shed the personal look at the somber and light-hearted sides of Blackwell. Digiacomo and Blackwell plan to cover topics ranging from his unique style of hip-hop music, relationships, what he stands for personally and his passion for his music.

Blackwell just played live at Kent State’s Summer Festival last weekend and Blackwell plays New York City on September 12th.The television interview and live performances are in support of the new Sunset Urban Records CD, Heartbreak. “Blackwell is a dream artist,” says Don Lichterman, the head of Sunset. “He gives you so much to work every week and his music is accessible to a lot of people.” The first single, "Tha Way U" is being worked to major radio. “We are not only working that song to radio, we also started to work “Lost But Found” in the record pools to see what the response is in clubs,” Lichterman says about the Heartbreak CD.

Not only is Blackwell doing great at radio around the world, he has also been written up in many publications online and in print. The label will continue to work on getting more key bookings for Blackwell to –play live and to do special interviews on TV and radio. Blackwell was also featured on The Hip Hop Spotlight Radio Show with DJ hosts Suga Shan and by LadyTwist who is very well known from Egotrip's Miss Rap Supreme on Vh1’s popular reality show hosted by DJ Search (3rd Base).

Sunset Records makes catalog of recorded music available at MTV's "Soundtrack" Site Network, Soundtrack.MTV.com.

Sunset Records Artists Joins The World’s only Interactive Music Guide for Television Soundtracks That Allows It’s Fans To Locate Music on MTV Shows.

Sunset Records adds hundreds of songs to the Soundtrack.MTV music guide network that also allows MTV viewers to identify over 1,500 songs that are played on shows on its programs each week. MTV licenses in over 1,500 songs for its own program shows each week. Soundtrack.MTV is now giving Sunset Records the ability to deliver its entire catalog of recorded music through this network. “This is just another one of the most viable ways to have our music heard by avid music fans,” says Don Lichterman, the head of Sunset Records.

Soundtrack.mtv.com – introduced its new site last month and is considered the industry's only real time interactive music guide for TV. The site showcases everything about music and artists being played on MTV at any given time. “What I want to do is encourage the cooperative spirit of my bands fans to support the Indie Record label scene,” says Lichterman, and “my goal is to have everyone heard on MTV in some way and then in turn out to the millions of their viewers. “oundtrack.mtv.com is a real-time listing of all the music being played on every MTV show and every MTV channel. This includes the short music clips heard as the soundtrack for such shows as "The Hills" and "The Real World." The guide also will keep archives of all songs played providing those listings by day, show, and time. The web site function will look ahead to what songs will be played in the next 24 hours at that time. MTV will also allow viewers to play 30-second clips of each song discovered via the guide, as well as link through to a more robust artist profile page, where fans can listen to songs in full, view music videos and see other details about the act.

The Sunset Records catalog of recorded music is available for preview on the Soundtrack.MTV web site and all of the links are now set up directly to MTV from the Sunset Records web sites. The Sunset titles are now available at Soundtrack.MTV as a full length album and for individual full-song streams.

MTV has also partnered with the Real / Rhapsody service that allows its users to stream any song in full, with a limit of 25 songs a month for non-Rhapsody subscribers or unlimited plays for members. The Sunset Records catalog is available through the Real / Rhapsody network. As MTV adds links to Rhapsody's new MP3 DRM-free music store, all songs featured in the Soundtrack site will have buy it now buttons to perform the e-commerce.

Myxer Starts To Deliver The Sunset Records Catalog as Ringtones

The Sunset Records Label Group of recorded music is now available at Myxer for Ringtones.

The entire catalog of recorded music is now available through Myxer as ringtones, wallpaper for cell phones and as play back tunes. Myxer, a distributor of ad-supported mobile content, has added over 500 copyrights to over 1 million new ringtones to its mobile content library. Myxer has already converted the tracks from The Sunset catalog, the leading independent label songs into premium ringtones, which is now available to Myxer's community of over 11 million users. The songs are also available through links set up on all of the artist pages at all of the Sunset Records Label Group web sites.

August 8, 2008 -SpiralFrog Signs Licensing Deal With Sunset

Sunset Records signs a deal with the ad-driven SpiralFrog music service this week to distribute the entire Sunset Label group catalog of recorded music.

Sunset records has announced today that it has struck a direct deal with SpiralFrog. This is another significant deal for digital distribution with one of top new independent record labels that will enable consumers in North America to download Sunset’s catalog without the panic of copyright infringement. The new catalogue additions include all tracks from all of their emerging artists signed t the Sunset Label.

Top selling Sunset artists such as Richtaste, Blackwell, TenPenny Joke, Blackbird, D’Cyple, The Dirk Quinn Band, Zamza, L. Myers, The New Surreal, Capt. Crunk and Grayscale will now be featured on the SpiralFrog music service. “This deal is just another way for the label to work directly with top digital companies in the world.” The chairman and founder of Sunset Records, Don Lichterman, went on to say that, "we expanded our distribution this year by not only doing our deal with CBuJ Enetertainment and Hapi Scratch, we signed direct deals with top digital retailers like SpralFrog and MyXer (for ringtones, playback tunes & wallpapers). This deal significantly expands the distribution of our recorded music catalog and our music videos. It also shows that we will only work with the most viable companies in the world. Since their launch in the last six months, SpiralFrog has grown to be the third largest legal download site with registered users. They are obviously a growing company to be doing those numbers in the last half year."

SpiralFrog provides an alternative to the illegal file-sharing sites by having the ability to track all the music circulating with a comprehensive music experience for music fans to discover songs, albums, music videos, music news, artist bios, reviews, discographies and album art, among other artist content. SpiralFrog also allows its users to create playlists and use the Facebook social networking application to allow the tracking of the most popular downloads. "There has been nothing more important to the artists at Sunset than to have us set up at the top retail outlets in the world,” said Don Lichterman, "The SpiralFrog business model and their programming provides a platform that is secure, easy to use and ensures all artists, labels and publishers will paid every few months for our work. We are all about quality more than quantity so to speak these days at Sunset."

How SpiralFrog Works

SpiralFrog offers music enthusiasts unlimited downloading of free and legal music compositions and music videos. SpiralFrog enables anyone to access and download files from a library of more than 1 million songs and 4,000 music videos, with new content added weekly. To access the free content, users must only fill out a simple and quick registration form. As part of the SpiralFrog experience, users see relevant, targeted advertising that does not interfere with their enjoyment of music. Songs and videos downloaded on SpiralFrog will play on Windows PCs running XP and Vista. Members can download to their PCs and synchronize their music with portable music players or music-enabled phones that support Windows Media digital rights management.

August 5, 2008 - Suga Shan and Lady Twist to Host Blackwell for Radio Interview on The Hip Hop Spotlight Radio Show!

Sunset Urban Records artist Blackwell to do a very special radio interview on The world famous Hip Hop Spotlight Radio Show.

DJ announcers Suga Shan and Lady Twist will host the Sunset Urban Records Hip Hop music artist Blackwell for a radio interview on Saturday, August 9th from 10:00 p.m. to Midnight. The interview will broadcast on the Vocalo Online Radio Station (www.Vocalo.org) worldwide. Vocalo also broadcasts its content regionally to 89.5FM in Chicago, NWI along with its live feed at the internet station (www.Vocalo.org). Fans worldwide are encouraged to listen to the entire interview on the The Hip Hop Spotlight Radio Show. The radio program is co hosted by LadyTwist from Egotrip's Miss Rap Supreme on Vh1’s popular reality show hosted by DJ Search (3rd Base). Blackwell is performing live this week at Fat Jimmys in Kent, Ohio and then again in the East Village at The Karma Lounge on September 10th.

Blackwell has released two albums since 2006. The “Heartbreak” CD was released last week by Sunset Urban Records. The artist has been added to HipHop stations all over the world and is charting on the Illinois DJ Pool after one week!

JULY 2008

May 10, 2008 - Sunset Urban Records will host the Sunset Urban Live Music Showcase on Friday, May 30th, 2008 at The White Gate (1222 Putnum Avenue) in Brooklyn, New York.

For more information, call (818) 985-2711, ext. 214. A $10 donation is appreciated at the event that begins at 7PM this Friday evening with all proceeds supporting the KPFK radio station. The First Lutheran Church of Glendale is located at 1300 east Colorado Street in Glendale, California.

APRIL 2008

April 30, 2008 - Capt. Crunk’s Hardcore Hip Hop CD, ‘It’s A Hell Of A Drug’, Hits Stores on May 27th

Brand new Capt. Crunk CD in stores May 27th worldwide online at Amazon.com and in stores at Target

The upstart Sunset Urban Records readies to add its second release into the world of urban hip hop music with Capt. Crunk’s highly anticipated debut hip hop CD entitled, ‘It’s A Hell Of A Drug’. The CD will be available to consumers at top retail outlets such as Amazon and Target as well at all stores that sell music downloads (iTunes, Real/Rhapsody, Napster, Groupie Ringtones (Sprint, Cingular & Alltel), etc.).

In stores May 27th worldwide, ‘It’s A Hell Of A Drug’ is a very distinctive hip hop album with evocative life messages, that boasts the incredible sounds of Capt. Crunk who is from the Bronx in New York City. Don Lichterman, the head of Sunset Records / Sunset Urban says, “Crunk has an amazing rap and an amazing way to say what is on his mind throughout the entire CD.” The new Capt. Crunk CD is being released just weeks after Sunset’s first Urban release with D’Cyple’s, “For My People” CD and just weeks before the new Paula Perry CD, “Godmommy.”.

Lichterman then says that “(Ronald) Bullock came to me with Crunk’s music saying he had the ‘inspiration’ of the late hip hop and rap icon Tupac Shakur.” “What I love is the hardcore, down and dirty feel of the entire CD” , says Lichterman, crediting the great scouting and production work of his Sunset Urban A&R staff. Lichterman continues, "today’s urban environment is filled with corporate hip hop artists and music that has no message. This unfathomable project from Sunset Urban Records shows the world what is ‘genuine’ and tells the stories of what goes on in the streets and in the lives of people living in hip hop community".

New hip Hop performer Capt. Crunk is more than a rap and hip hop artist. He is a lyricist whose words sound like an established poet. Crunk's music also shows that he is a strong activist; he campaigns very hard to make sure his listeners will know the down side of drug abuse. “His message is very clear and about real life in the city,” says Ronald C. Bullock, A&R staffer at Sunset Urban. Bullock goes on to say that "Crunk has the ability to spread the message in his rhymes.” The brand new CD from Sunset Urban Records is distributed by Sunset’s new distribution arm, Sunset Label Group Distribution Company. ‘It’s A Hell Of A Drug is being released to every major digital download site and to every top mobile content site starting in mid May and is being worked to hip hop radio stations starting this week.

After being asked about his sense of direction with his music, Crunk makes no bones about saying “all aspects of my life are represented on this CD,” - from Crunks street mentality, to his political beliefs, to his deep intimate self. A total look at life is evident from the very beginning of the CD. “Lost Soulz” is the first song being worked to hip hop and urban styled radio formats. The second single is the “Gunz and Drugz” with “Club Crunk” also being worked to radio all over the world starting this month.

“Violence and drugs which generally lead to incarceration has touched so many people in the hip hop community and this CD is not only a hymn for that lifestyle, it tells many real life stories,” says Crunk from New York City. It also emphasizes why lyrics are so important in the hip hop community. Capt. Crunk has the real life experiences and the overall experience of life put down in such a relevant way on his debut CD with Sunset. Crunk says that he always wanted to put out a hip hop album that has many ‘consequential messages’ about life.

April 18, 2008 - AWARD WINNING FILM DIRECTOR KEVIN BOOTH “AMERICAN DRUG WAR” TO BE FEATURED ON DEADLINE LIVE w/ JACK BLOOD – APRIL 28TH 2008

This film “AMERICAN DRUG WAR – The last White Hope” is by far one of the most important documentaries to be released in the last several years.

After winning just about every film festival award the film was entered in, American Drug War spent some time on Showtime via cable TV.

Now the film is finally released to the public in its new DVD release at www.sacredcow.com

Kevin Booth is well known for his work with America’s most prolific comedian, Bill Hicks.

Booth has also worked with many of today’s cutting edge comedians such as Doug Stanhope, and Joe Rogan, while helping to produce powerful documentary films with the controversial Alex Jones.

We had the honor of arranging an advanced screening for American Drug War in Austin TX in 2007, and the overflowing crowd absolutely loved it!

With minor changes, the film is even more powerful than ever, and shows the complete hypocrisy by the US Government, and the complete failure of the so called “War on Drugs”

Booth’s interview on DEADLINE LIVE with Jack Blood will take place LIVE on April 28th 2008 at 5PM EDT. Free web streams are always available at www.gcnlive.com (Streams 1 and 3), www.wtprn.com and www.shoutcast.com where DEADLINE LIVE has for years been a top 10 webcast in the talk radio format.

The interview can also be heard on AM and FM affiliates for DEADLINE LIVE nationally.

(If you should miss the show live, it will be available “On Demand” at www.gcnlive.com and will be placed at www.jackblood.com on our Multi Media Page.)

Jack Blood has said that this film is a MUST see for any parent and teen currently barring the brunt for the failed policies of the last several presidential administrations. “If you are concerned for our young adults today getting hooked on dope, and then subsequently losing their lives and liberties to the overall “Prison Industrial Complex”, you MUST see this film and share it with your loved ones and neighbors.”

Like Mr. Booth, Jack has lost many friends and relatives to Drugs, and alcohol. “American Drug War” explains why this has happened, and what we can do about it.

Jack Blood is a syndicated radio host, a Freedom Activist, and an investigative reporter. More information about Jack Blood and DEADLINE LIVE can be found at www.jackblood.com

April 16, 2008 - The Urban Journal's Power XM 169 Satellite Radio Program welcomes Kevin Booth, the creator of the American Drug War: The Last White Hope Film and DVD...

Kevin Booth, the creator of American Drug War: The Last White Hope will be appearing on Urban Journal at XM Satellite station The Power XM 169.

Tune in Monday, April 21st at 1PM East Coast Time / 10AM West Coast Time on XM 169 for a very special appearance by award winning documentary filmmaker, Kevin Booth!

The Power XM 169 Radio show, the “Urban Journal: News. Information and Mind Stimulating Conversation,” presents a very special appearance by the creator of the award winning Best Documentary Film, American Drug War: The Last White Hope. Film producer Kevin Booth discusses the film’s positive reception by activists, actors, colleges and talk shows.

The Power XM 169 Satellite and Internet Radio Station is the station for top media host Travis Smiley and world leader Rev. Al Sharpton. The station picked up the 2005 Achievement in Radio Award. The Al Sharpton Show tackles a range of issues from national news stories, key issues impacting people of color, presidential politics, and more. "The Rev.", as he is affectionately called by close friends and supporters, is bringing his powerful voice to radio and getting the answers to real questions. The urban Journal’s brain child Keith Murphy is also very well known fir his customized presentations which have delighted audiences from the college campus to the board room. He brings a wealth of business and personal experience and poignantly along with 15 years in Broadcast Communications

The American Drug War: The Last White Hope topic has been mentioned on the HBO show, Real Time with Bill Maher’s last Friday evening. Bill O’Reilly was faced with questions about the documentary film topic this week. And, in the same few days, actor and activist Esai Morales urged viewers along with a panel consisting of House of Representative Barbara Lee (D-Calif.), economist Robert Reich, political strategist Amy Holmes, Bill Maher to view the American Drug War film. (Kevin) Booth spent the last week at the University of Memphis where a very special screening along with question and answer session. Plus, he spent many hours discussing his amazing story on the Alex Jones Show Radio Talk Show.

Booth’s film is not only won these awards on the film festival circuit this year, the Showtime Network had the movie scheduled on cable for the last month. Now, the film is set for release to retail stores on May 27th. The new DVD will include over three hours of bonus footage and beginning on April 20 this month, the American Drug War: The Last White Hope DVD will be made available through Sunset Home Visual Entertainment (SHE) for sale exclusively at www.AmericanDrugWar.com, the www.SustainableActionNetwork.org web site and at the Sunset Music Store (powered by Amazon.com). The documentary film boasts informative interviews with Tommy Chong, Freeway Ricky Ross, Sheriff Joe Arpaio, Mike Ruppert, General Barry McCaffrey Celerino Castillo III, Judge James Gray, T Rodgers, Joe Rogan, Ron Paul, Ralph Nader, and Jello Biafra.

Kevin Booth is available for all media interviews at 856-267-5092.

Keith Murphy is available for professional voiceovers (known as "The Voice That Works") by calling 414.357.8129.

April 15, 2008 (New York) Filmmaker Kevin Booth to Speak at University of Memphis.

One of the most influential filmmakers in documentary cinema today will be the speaker with a question and answer session at the University of Memphis.

One of the most influential filmmakers in documentary cinema today will be the speaker with a question and answer session at the University of Memphis. Kevin Booth, producer and director of the four (4) time consecutive award winning Best Documentary film American Drug War: The Last White Hope will appear at 6 p.m. Tuesday, April. 15, in Panhellenic Hall on the university's main campus. There will be a very special free screening of the film prior to the Q&A session with (Kevin) Booth.

Booth is recognized for his controversial and complex explorations of the so called "war on drugs" by inspiring from his own experiences along with society's race and class. The American Drug War: The Last White Hope, made on a shoestring budget, won the last four (4) Best Documentary Awards at the last four (4) film festivals. The very special screening is produced by N.O.R.M.L. (National Organization To Reform Marijuana Laws). The film has been seen on the Showtime Cable Networks over the last month and Booth has the film being released at Sunset Home Visual Entertainment on DVD this May 27th.

For information about Booth's talk and this special screening of the film, please contact Lydia Carpenter at 901-496-1873 or by email at 1carpntr@memphis.edu. Booth's talk at the University of Memphis is sponsored by N.O.R.M.L. (National Organization To Reform Marijuana Laws) Organization. The American Drug War: The Last White Hope topic has been mentioned on the HBO show, Real Time with Bill Maher's last Friday evening. Bill O'Reilly was faced with questions about the documentary film topic this week. And, in the same few days, actor and activist Esai Morales urged viewers along with a panel consisting of House of Representative Barbara Lee (D-Calif.), economist Robert Reich, political strategist Amy Holmes, Bill Maher to view the American Drug War film.

The American Drug War: The Last White Hope film is set for worldwide release on DVD to retail stores through the Sunset Home Visual Entertainment (SHE) on May 27th. Although, beginning April 20th, the DVD will be made available for sale exclusively at the www.AmericanDrugWar.com website and at the www.SustainableActionNetwork.org web site and through the Sunset Music Store (powered by Amazon.com). The documentary film and DVD boasts informative interviews with Tommy Chong, Freeway Ricky Ross, Sheriff Joe Arpaio, Mike Ruppert, General Barry McCaffrey Celerino Castillo III, Judge James Gray, T Rodgers, Joe Rogan, Ron Paul, Ralph Nader, and Jello Biafra.

Kevin is available for all media interviews at 856-267-5092.

April 6, 2008 - Award Winning Documentary, American Drug War: The Last White Hope is revealed by panelist on the Real Time with Bill Maher HBO panel!

Esteemed panelist on the popular HBO show, Real Time with Bill Maher refers to the American Drug War film in last episode.

Actor / Activist Esai Morales informs the Real Time audience and panel consisting of House of Representative Barbara Lee (D-Calif.), economist Robert Reich, political strategist Amy Holmes and the host Bill Maher to "look" at the American Drug War film. "I was watching Real Time like I do every week," says Don Lichterman, the head of Sunset Home Visual Entertainment (SHE) and the Sunset Holding Co., LLC., "and Esai literally told Bill (Maher) what Kevin (Booth) and I had wanted to do for weeks." The Kevin Booth Film has won four (4) consecutive film festival awards for Best Documentary Film, a two month run on Showtime Cable and will be releasing the brand new DVD to stores on May 27th this year.

The new DVD will include over three hours of bonus footage and beginning on April 20 this month, the American Drug War: The Last White Hope DVD will be made available for sale exclusively at www.SacredCow.com, the www.SunsetainableActionNetwork.org web site and at the Sunset Music Store (powered by Amazon.com). The documentary film boasts informative interviews with Tommy Chong, Freeway Ricky Ross, Sheriff Joe Arpaio, Mike Ruppert, General Barry McCaffrey Celerino Castillo III, Judge James Gray, T Rodgers, Joe Rogan, Ron Paul, Ralph Nader, and Jello Biafra.

Award winning filmmaker Kevin Booth explores the "war on drugs" in a realistic and simplistic way. Lichterman says "there are two (2) very important modern day documentary films that people need to see and this is one of those great films." The other documentary Lichterman refers to is "The Corporation." This particular film company and the distribution companies cannot ask for a healthier initial reaction to the movie. With established actors such as (Esai) Morales taking it upon himself to speak about the films content to political leaders, to world renowned talk show hosts and to millions of HBO viewers, this is the perfect media outlet for any new DVD. Let alone one as important as the American Drug War: The last White Hope.

MARCH 2008

March 27, 2008 - Hip Hop Artist D’Cyple Explodes on the Scene with New CD at Sunset Urban!

March 24, 2008 - Sunset Holding Co., partners with Sacred Cow Productions to help deliver tools for education and awareness on the war on drugs!

Kevin Booth’s American Drug War: The Last White Hope to be released on DVD May 27th

The new controversial film AMERICAN DRUG WAR, premiered on Showtime March 5th, and is creating a storm of controversy surrounding the content.  Filmmaker Kevin Booth lost his mother to alcoholism, a friend to nicotine, and a brother to prescription pills.

The Sustainable Action Network’s goal is to raise further awareness about the effects of privately run prison systems. Don Lichterman, the founder of the Sustainable Action Network says that “once prisons became privatized in America, and started trading on Wall Street every day, the facts show gross examples that in order for these prisons to make money every year; they need to fill their facilities.” The prisons need to be filled with people in order create profits and revenues for these private companies. Lichterman then says that “Kevin (Booth) spells this out in such an easy to understand way in his documentary film that audiences will be captivated.”

There are not enough rapists and murderers to fill the hundreds of private prisons located in many states in the US. The “trickle down” effect is a natural one considering the main bi-laws of any corporation is to create revenues for that company. Since there are only so many people that commit violent crimes, the incarceration of non-violent offenders using drugs becomes an easy target for the criminal justice system.

The staff at the Barack Obama campaign has recognized this failure by answering Booth saying they "will review drug sentences to see where we can be smarter on crime and reduce the blind and counterproductive sentencing of non-violent offenders." Obama also supports the use of medical marijuana calling the War on Drugs a "failure."

This issue is especially relevant today. During the Bill Clinton Presidency, millions of people were incarcerated into the prison system. Hundreds of private prisons were also built all over the United States during that span of time. The documentary film cleverly allows the former drug czar Barry McCaffrey to tell that story, who under the Clinton administration arrested over four million people for using marijuana. Those non-violent drug offenders are still in privately owned, highly profitable prisons today. 

If you want a clear and concise look at this issue, the Kevin Booth award winning documentary is the perfect film. “This documentary needs to be available for the public to see,” says Lichterman. (Kevin) Booth will utilize (Don) Lichterman’s resources with Sunset Records (www.SunsetLabelGroup.com) and the Sunset Home Visual Entertainment (SHE) (www.SunsetHomeVisual.com) Distribution system. Sacred Cow is distributed by the exceptional Indy Film and Documentary Distribution Company, Passion River (www.PassionRiver.com). Currently, the American Drug War film is playing on Showtime all month and is also available at Showtime On-Demand.

This current rotation and future DVD release is coming off the heels of an unprecedented FOUR (4) consective festival wins for best Documentary Film. Filmmaker Kevin Booth spent over four years seeking the answer to why three of the closest people in his life, had all died in ways that made him think about the “War On Drugs” and whether it is working in the United States. Booth interviewed world leaders and activist Ralph Nader, libertarian Ron Paul, comedian (and non violent drug offender) Tommy Chong, the proclaimed originator of crack cocaine Ricky Ross (from federal Prison), former drug czar Barry McCaffrey, a former CIA Agent, a State Senator, County Sheriffs, Top Ranking Police Officers, lawyers, incarcerated prisoners and judges that stand on the frontlines of the war on drugs.

Prison jobs are not limited to cleaning highways, parks and making license plates. Many prisons field telephone calls and some telemarketing is done from prison facilities in the United States. Lichterman then asks, “When was the last time we had people working for other people for pennies or no money?” Lichterman ends by saying his ”point is that if you are purposely filling these facilities with non violent people just to have them at capacity every year, and then that same system in turns has these same people do various work labor, then that is a failure".

Just as Lichterman was astounded by finding this out by watching Booth's documentary, the answers Booth heard on his journey shocked him over the past few years. The AMERICAN DRUG WAR: The Last White Hope examines the longest and costliest so called war in the U.S. history.

Starring in interviews is Tommy Chong, Freeway Ricky Ross, Sheriff Joe Arpaio, Mike Ruppert, General Barry McCaffrey Celerino Castillo III, Judge James Gray, T Rodgers, Joe Rogan, Ron Paul, Ralph Nader , and Jello Biafra. For promotion copies of the DVD film and for press related issues, please contact Jennifer Billings (Jennifer.Billings@SunsetHolding.com) and / or Kevin Booth (kevinbooth@adelphia.net)

Check the Showtime listings for the AMERICAN DRUG WAR film which premiered this month on Showtime.

The Showtime Network has also made this important film available at Showtime On Demand for everyone to order at any time during the week.

The official street date for the DVD is on 5/27/2008 with over three hours of bonus footage. However, starting on 04/20/2008, the American Drug War: The Last White Hope DVD will be made available exclusively at www.SacredCow.com, the www.SunsetainableActionNetwork.org web site and at the Sunset Music Store (powered by Amazon.com).